The NBL has appointed Inverleigh Media as its international rights distribution partner.
Inverleigh will be responsible for growing the NBL’s footprint outside of its traditional markets of Australia and New Zealand, managing rights sales and distribution across Europe, Africa, Americas and Asia.
“We are delighted to partner one of the world’s premier domestic basketball competitions”, said Inverleigh Director, Peter Wraith. “The NBL is an outstanding product and we’re excited by the opportunity to promote their brand.”
NBL Chief Executive Jeremy Loeliger added: “Inverleigh’s proven distribution capability in global basketball programming gives us great confidence that they will grow the global reach of the NBL.”