The FIBA Basketball World Cup will be staged in the Middle East for the first time during 2027 - a massive event for the world's second most popular sport.
Featuring basketball's biggest names wearing national colours, FIBA Contenders 27 is the ultimate World Cup preview providing rare insights into national teams and their expectations on the road to the World Cup.
With significant international appeal, viewer and ad-sales demand will be high for this significant event in the 2027 sports calendar.