UNBEATEN has played a key role in making the 2025 Suncorp Super Netball season a turning point for the sport’s global growth, achieving its largest international broadcast reach in the league’s history.
As international broadcast partner, UNBEATEN showcased all SSN matches live and free, providing global coverage (outside Australia) of the league and driving unprecedented international viewership across leading streaming platforms primarily in North America, Europe, Africa and Asia.
While the channel carried all regular and finals matches live and replayed, Unbeaten, set a new benchmark for unique viewers for the inaugural broadcast of the record season decider.
“The international appeal of Suncorp Super Netball exceeded all our expectations, illustrated by week-to-week growth in both the number of viewers and match watch time on UNBEATEN” said Inverleigh co-founder, Matt Whytcross.
“The finals proved a fitting finale, notably achieving season-high viewership on Amazon Prime and Samsung TV Plus in the US while delivering a massive audience outside the US via DAZN and other global platforms carrying UNBEATEN.”
The record-setting international broadcast reach adds to what has already been hailed the best season of Suncorp Super Netball yet, with record crowds cementing the league’s status as the most attended in Australian women’s sport.
Netball Australia CEO Stacey West said the milestone season reflects a pivotal moment for netball domestically and internationally.
“This season is a game changer for Suncorp Super Netball and the global growth of netball ,” West said.
“Millions of fans around the world tuning in, combined with record-breaking crowds here at home, shows that netball is ready to claim its place on the world’s biggest sporting stages.
“Our athletes are the world’s best, our competition is thrilling, and this is just the start of netball’s influence taking new strides.”
As the sport’s international profile continues to rise, Netball Australia has reaffirmed its long-term pledge to see netball on the Olympic stage. The success of the 2025 Suncorp Super Netball season underscores the global momentum behind that vision and strengthens the case for netball to be recognised on the world’s biggest sporting stage.
Pledge your support using the link below to tell the Australian Olympic Committee and the International Olympic Committee that netball deserves its place among the world’s greatest sports at the Brisbane 2032 Games.
